Legacy
For most seagulls, life consists simply of eating and surviving. Flying is just a means of finding food. However, Jonathan Livingston Seagull is no ordinary bird. For him, flying is life itself. Against the conventions of the seagull society, he seeks to find a higher purpose and become the best at doing what he loves.
‘Jonathan Livingston Seagull’ by Richard Bach is a fable about the significance of creating the most from our lives, even if our goals run contrary to the norms of society. Through the metaphor of flight, Jonathan’s story shows that if we follow our dreams, we too can soar.
This story by Richard Bach has inspired many, and Prof. Biswajeet Pattanayak is no exception. In fact, ASBM University and its earlier form – the Asian School of Business Management – owe their existence to the profound impact that Bach had on him.
An internationally known expert in the domain of Human Resource Management and a widely acclaimed management Guru, Prof. Biswajeet Pattanayak had an exceptionally enriching career with remarkable achievements, including:
- Becoming a full Professor at the Indian Institute of Management (IIM) at the young age of 35.
- Serving as the Director of the RBI-run Indian Institute of Bank Management at the age of 37.
In an exceptional manner, Prof. Pattanayak combines all the qualities of a management educator, a wonderful teacher, an excellent trainer, a consultant to industry, a prolific writer, and an accomplished researcher. These attributes of the Founder Leader have shaped the culture of the organisation he envisioned.
Leaving aside the coveted positions he had occupied, Prof. Pattanayak returned to his home state, Odisha, to pursue his dream of creating an IIM-level institution from a private business school, aiming to provide an affordable platform for meritorious students across the country and beyond.
The Birth of Asian School of Business Management (ASBM)
The Asian School of Business Management was established in 2006 in a scenic, green campus close to the Chandaka Wildlife Sanctuary in Bhubaneswar, Odisha’s capital city. Built in a record time of 180 days, it was inaugurated by the Hon’ble Vice President of India, Shri Bhairon Singh Shekhawat, who called it “a new sunrise in management education.” The inaugural ceremony was also graced by Hon’ble Governor of Odisha, Shri Rameswar Thakur, and Hon’ble Chief Minister of Odisha, Shri Naveen Patnaik.
The October 2006 special B-School issue of Business India spotlighted ASBM as a world-class business school, modeled after the best IIMs and established in just six months. Over the years, it has gained recognition as a front-ranking business school known for its outstanding achievements and unique industry-linked, sector-focused programmes.
As an autonomous institute, ASBM offered Post Graduate Programmes in Management with approval from the AICTE, Ministry of Education, Govt. of India. The programme earned accreditation from the National Board of Accreditation and the Association of Indian Universities.
International Accreditations and Recognition
ASBM received international recognition through accreditation by the Accreditation Council for Business Schools and Programs (ACBSP), USA, and South Asian Quality Systems (SAQS). In recognition of its decade-and-a-half journey of benchmarking quality standards, the Government of Odisha conferred University Status on ASBM on 26 September 2019 under the ASBM University, Odisha Act, 2019 (Odisha Act 4 of 2019).
ASBM University: Legacy of Excellence
ASBM University now carries forward the ASBM legacy of excellence and innovation in education and research. It offers cutting-edge programmes across various fields of higher education, providing futuristic and holistic education at international standards. The University is dedicated to preparing youth to face global competition and to participate in shaping India as a world leader.